Let's talk about marketing!

Monday, May 02, 2005

Last post....

Hello everybody!
This last post is a little bit special as I have to give my opinion about this project. The first thing I woulk like to say is that I discovered that marketing is a very powerful tool. In fact, companies use a lot of different ways to attract and convince the consumers and the potential customers.
Thus, marketing is everywhere in our daily life : on TV, in the street, in our e-mails....so it is part of our environnement and sometimes we forget that it is so present in our life.
One of the difficulties I encoutered was to find the information I need for example the recent TV commercials of Coca-Cola and Pepsi and to include them in the blog.
One the other hand, I do not have the feeling that my posts interest a lot of people. Maybe I should have chosen a subject more attractive.
Moreover we had to send posts on a regular basis but it was quite difficult to send them each week because sometimes I did not have time or I forgot or I did not know what to send so it was not very easy to post new subjects regularly.
I think it is better to discuss about a large variety of subjects and not to focus on a company marketing strategy.
I hope some of the posts interested you...and see you soon on another blog!

4 Comments:

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  • At 5:50 PM, Blogger Ti said…

    Are you kidding me? This blog was very useful thank you so much!

    I'm examining coke vs pepsi: looking at their various ad strategies & and what it is about their market that creates a necessity for aggressive advertising (i.e. market structure? )

    In particular I wanna know about the coke/pepsi banners on top of shanty convenience stores in third world countries..... do they supply them for free in return for open advertising you think? Anyways if you know of any coke vs pepsi ad camping comparison studies I'd very much appreciate them!

    Kindly, T

     

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